Streamlining the Al app builder experience with cleaner Ul and intuitive navigation

Streamlining the Al app builder experience with cleaner Ul and intuitive navigation

Streamlining the Al app builder experience with cleaner Ul and intuitive navigation

Redesigning an Al app builder to eliminate Ul clutter, surface hidden features, streamline upgrades, and make credit information visible-directly addressing user frustrations that were blocking conversions.

Redesigning an Al app builder to eliminate Ul clutter, surface hidden features, streamline upgrades, and make credit information visible-directly addressing user frustrations that were blocking conversions.

Company

Company

Walturn

Walturn

Role

Role

Product Designer

Product Designer

Scope

Scope

Research, Product and Visual Design

Research, Product and Visual Design

Period

Period

2025

2025

Overview

Overview

Vibe Studio is an Al-powered platform that enables users to build production-ready mobile and web applications through natural language. The platform offers features like Developer Mode for code editing, GitHub integration for version control, and cross- platform deployment capabilities. Despite these powerful features, user feedback consistently highlighted frustrations with the interface and user experience.

Vibe Studio is an Al-powered platform that enables users to build production-ready mobile and web applications through natural language. The platform offers features like Developer Mode for code editing, GitHub integration for version control, and cross- platform deployment capabilities. Despite these powerful features, user feedback consistently highlighted frustrations with the interface and user experience.

The Challenges

The Challenges

The Challenges

Vibe Studio enables users to build production-ready Flutter apps through Al. However, user feedback revealed critical friction points preventing conversion and engagement:

Vibe Studio enables users to build production-ready Flutter apps through Al. However, user feedback revealed critical friction points preventing conversion and engagement:

01

01

01

Cluttered Ul

Cluttered Ul

The interface packed too many features into a single view, AI builder, Developer Mode, GitHub integration, multi-device preview, without clear visual hierarchy, leaving users unsure where to start.

The interface packed too many features into a single view, AI builder, Developer Mode, GitHub integration, multi-device preview, without clear visual hierarchy, leaving users unsure where to start.

02

02

02

Hidden Features

Hidden Features

Powerful capabilities like state management options, environment variables, and deployment settings were buried several layers deep, making users miss features they were actually paying for.

Powerful capabilities like state management options, environment variables, and deployment settings were buried several layers deep, making users miss features they were actually paying for.

03

03

03

Confusing Upgrade Flow

Confusing Upgrade Flow

With three pricing tiers (Free, Pro, Ultra) and a credit-based model, users struggled to understand what they'd get by upgrading, leading to drop-off before conversion.

With three pricing tiers (Free, Pro, Ultra) and a credit-based model, users struggled to understand what they'd get by upgrading, leading to drop-off before conversion.

04

04

Invisible Credits

Invisible Credits

The platform runs using credits, but there was no clear indicator of how many credits remained or how each action consumed them, creating anxiety and unexpected friction mid-build.

The platform runs using credits, but there was no clear indicator of how many credits remained or how each action consumed them, creating anxiety and unexpected friction mid-build.

The Solution

The Solution

I redesigned the platform around four core improvements, each directly addressing a user pain point:

Clean Visual Design

Clean Visual Design

Increased whitespace, implemented consistent 8px grid spacing, established clear visual hierarchy with distinct typography, and reduced color palette to minimize distraction. The interface now lets users focus on building, not fighting clutter.

Increased whitespace, implemented consistent 8px grid spacing, established clear visual hierarchy with distinct typography, and reduced color palette to minimize distraction. The interface now lets users focus on building, not fighting clutter.

Prominent Navigation

Prominent Navigation

Surfaced critical features-Developer Mode, GitHub Integration, deployment optionsโ€” to primary navigation. Added quick action toolbar for frequent operations. Eliminated nested menus for essential functions. Users now find what they need immediately.

Surfaced critical features-Developer Mode, GitHub Integration, deployment optionsโ€” to primary navigation. Added quick action toolbar for frequent operations. Eliminated nested menus for essential functions. Users now find what they need immediately.

Streamlined Upgrade Flow

Streamlined Upgrade Flow

Added prominent 'Upgrade' button in header, implemented contextual prompts when approaching credit limits, created clear Free vs Pro comparison, enabled one-click upgrade with pre-selected popular plan. The path to paid features is now obvious.

Added prominent 'Upgrade' button in header, implemented contextual prompts when approaching credit limits, created clear Free vs Pro comparison, enabled one-click upgrade with pre-selected popular plan. The path to paid features is now obvious.

Always-Visible Credits

Always-Visible Credits

Placed persistent credit balance indicator in header with color-coded status (green/yellow/red). Added hover tooltip showing usage breakdown. Display estimated credits before Al operations. Users always know where they stand.

Placed persistent credit balance indicator in header with color-coded status (green/yellow/red). Added hover tooltip showing usage breakdown. Display estimated credits before Al operations. Users always know where they stand.

Impact

Impact

The redesign delivered measurable improvements across all key metrics:

The redesign delivered measurable improvements across all key metrics:

+32%

+32%

User Satisfaction Score

User Satisfaction Score

Cleaner Ul reduced overwhelm and improved focus

Cleaner Ul reduced overwhelm and improved focus

+58%

+58%

Feature Discovery Rate

Feature Discovery Rate

Prominent navigation surfaced hidden features

Prominent navigation surfaced hidden features

+41%

+41%

Conversion to Paid Plans

Conversion to Paid Plans

Streamlined upgrade flow removed friction

Streamlined upgrade flow removed friction

-64%

-64%

Credit-Related Support Tickets

Credit-Related Support Tickets

Always-visible credit info eliminated confusion

Always-visible credit info eliminated confusion

Key Takeaway

Key Takeaway

User feedback provided the exact roadmap. Instead of guessing, I listened to what frustrated users: cluttered Ul, hidden menus, confusing upgrade flow, invisible credits. Each complaint became a design requirement. The redesign directly solved the problems users articulated.

User feedback provided the exact roadmap. Instead of guessing, I listened to what frustrated users: cluttered Ul, hidden menus, confusing upgrade flow, invisible credits. Each complaint became a design requirement. The redesign directly solved the problems users articulated.

Simple principle: If users say something is wrong, they're right. If users say how to fix it, test their suggestion. The best design solutions come from actually listening.

Simple principle: If users say something is wrong, they're right. If users say how to fix it, test their suggestion. The best design solutions come from actually listening.

Thanks for

stopping by!

Feel free to reach out for collaboration

purposes or just a friendly hello ๐Ÿ‘‹๐Ÿป

sasongkobr@gmail.com

Thanks for

stopping by!

Feel free to reach out for collaboration

purposes or just a friendly hello ๐Ÿ‘‹๐Ÿป

sasongkobr@gmail.com

Thanks for stopping by!

Feel free to reach out for collaboration

purposes or just a friendly hello ๐Ÿ‘‹๐Ÿป

sasongkobr@gmail.com

Thanks for stopping by!

Feel free to reach out for collaboration

purposes or just a friendly hello ๐Ÿ‘‹๐Ÿป

sasongkobr@gmail.com

Thanks for

stopping by!

Feel free to reach out for collaboration purposes or just a friendly hello ๐Ÿ‘‹๐Ÿป

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